Designing the Backlash

design strategy
for Amazon

A forward-looking product POV for a mobile companion device, grounded in a rigorous audit of customer experience, emerging tech, and product categories across a multisensory landscape. The work aimed to respond to a growing cultural fatigue with screen-based devices — always present, always engaging us, always demanding attention. Designing for a possible future where this tide continues to shift, we set out to identify new opportunities for a more ambient, subtle, and harmonious relationship between person and device.

[Project under NDA. More upon request.]