Creator as Dreamer

visual design, design strategy
for Meta

Meta’s Reality Labs needed to demystify the process of worldmaking. They sought to understand how creators conceive and build immersive environments in virtual reality… and they needed an artifact that could evangelize this understanding, driving inspiration and alignment across workstreams.

Through hands-on experimentation and user research, I traced the story arc of VR creators’ practice, from the first spark of creation to a realized world.

To help inform Meta’s product strategy in the VR space going forward, I synthesized these insights into a large-scale, evocative journey map — rendering the process of creation legible, and casting the creator as a generative, transfigurative dreamer, a shaper of reality.

[Project under NDA. More upon request.]